Strategy & Consulting

The developments within the online marketplace have not only created more competition for businesses, they have also influenced consumers to become even more meticulous in their requirements. Overall, both these factors have pushed businesses to adapt in order to stay ahead of competition and to meet the needs of these customers.

We pride ourselves on the fact that we are a company which understands the market place, the desires of the client and their consumers. This is all down to our consultation methods which consist of communication, gaining knowledge and cultivating an understanding of the companies we work with. Because consultation is a key part of building a firm marketing strategy, we place this aspect of our marketing strategy first.

Companies in general need a marketing technique that identifies and reaches the consumer in an effective and efficient manner. Simply scraping a website together along with purchasing a few Adwords ads for your business is no longer enough to make your marketing campaign cost-effective. At Sift Online Marketing, we know that your company needs a marketing approach that is both customized and coordinated in order to dominate your market. For this reason, we ensure that we provide you with a marketing strategy that works for your individual business needs.

Our working methods allow you to see what we are going to do for your business, the reasons behind our decisions and the break down of our fees. There are no hidden costs; what we quote is what we charge. If further development is required, we discuss this with you, prior to taking action, so you are fully aware of the benefits.

The working relationship that we develop with our clients is considered an ongoing partnership. We do not offer a solution then walk away; there is continual development and consultation as we build not only your future, but our own as well. We always hold ourselves accountable for the progress of each project we take on. You will regularly receive detailed progress and status reports so that you can see precisely how your investment is benefiting your business.

Our process is generally broken up into 4 key phases:

• Research and Discovery - We never just dive in at the deep end. Every action we undertake is done so after refined and detailed research. Our practice involves a thorough investigation of the marketplace, customer behavior, your competition, keywords and phrases, and so forth.
• Planning - Without planning, there can never be any real success. We create a comprehensive strategic plan that will enable you to dominate your market utilizing the appropriate advertising channels. Together, we will reach an agreement regarding business goals and determine a suitable budget for your advertising.
• Execution - After analyzing the areas surrounding your business and developing a suitable marketing strategy, we use the best resources, along with the right experiences, to carry out the marketing plan effectively.
• Measurement and Reporting - We strongly believe in keeping our clients very well informed about the progress of each step of the marketing process. This means that you will frequently receive reports on our progression and you can use this time to talk to us about any queries you may have. We also examine the key metrics of the marketing campaign together which ensures that we are meeting all your marketing goals.